Intent Data Targeting
What Is Intent Targeting?
Buyer intent helps you engage with your target audience when they are actively researching topics that relate to your product or solution.
Our Intent Targeting enhancement uses our unique, 1st party intent data to help you reach the right prospects at the right time.
You can combine Intent Targeting with our Single Touch, Double Touch, Nurture Track, or SoftBANT lead generation services.
How We Collect Our Unique Intent Data
- Stage 1: Every asset hosted across our portfolio of 200 content library websites includes content topic keywords. As our audience consumes content across our websites, we tag their profile with these keywords.
- Stage 2: The 1st party intelligence we collect progressively profiles our audience and scores their content behaviors to help you understand the intent behind their content consumption.
- Stage 3: For maximum intelligence, we cross-reference our 1st party insights with industry 3rd party intent data to provide a 360-degree view of your ideal customers’ behavior inside and outside the TechPublish Hub portfolio.
Our unique 1st party intent data becomes your hidden strength with Intent Targeting.
Right Place, Right Time
Enhancing your lead generation campaigns with Intent Targeting helps you engage with your audience in the right place, at the right time.
B2B buyers do their homework, and your prospects might have visited comparison or review sites and downloaded several pieces of content in the process.
The good news is this leaves behind a trail of digital breadcrumbs that you can use to understand what your prospects are researching and why.
Intent data identifies the key topics your leads are engaging with and the technology solutions they are researching, helping you determine how likely they are to be in an active buying cycle.
1st Party Intent Data
With Intent Targeting, our unique 1st party intent data becomes your hidden strength.
Every asset hosted across our owned portfolio of 200 content library websites includes content topic keywords. As our audience consumes content across our websites, we tag their profile with these keywords.
By progressively profiling our audience and scoring their content behaviors, we collect 1st party intelligence and understand the intent behind their consumption. To provide maximum intelligence, we cross-reference our 1st party insights with industry 3rd party insights to offer a 360-degree view of your ideal customer’s behavior inside and outside the TechPublish Hub portfolio.
Local Language Campaigns
Our team is experienced in local language lead generation.
With a Single Touch campaign, you can reach audiences on a single country, multi-country, regional or global level.
Your dedicated Account Manager will recommend the most effective websites from our portfolio of brands, taking language into consideration. Whether your content is in English or local language, we will advise how to best resonate with your target audience.
Getting Started With Intent Targeting
You can combine Intent Targeting with any of our lead generation services, from Single Touch and Double Touch to Nurture Track and SoftBANT.
Your dedicated Account Manager will advise you on how best to enhance your lead generation with Intent Targeting. They’ll help you scope out the key topics to focus on to expand and refine your audience. With intent data, the more relevant topics your prospects search and consume content on, the more likely they are in an active buying cycle.
Our lead generation process lays the foundation for all our services. Our transparent campaigns are delivered 100% digitally, resulting in high-quality, fully traceable B2B technology leads.
TRUST | TRANSPARENCY | INTEGRITY
Join Our Marketing Community
Choose from a variety of our user-friendly solutions that combine business intelligence and innovation to produce insightful data that can dramatically increase sales and enhance multi-channel marketing.
