SoftBANT Lead Generation
What is SoftBANT Lead Generation?
SoftBANT campaigns help you determine whether a lead is a good fit for your product or solution and if they are indicating strong buying signals.
BANT is a sales and marketing lead qualification term that focuses on your prospects’ Budget, Authority, Need, and Timeframe to gain more information about a lead’s potential.
Your SoftBANT lead generation campaign, also known as ‘half BANT’ in the industry, will focus on two of the four BANT criteria.
With SoftBANT leads, you can categorize your prospects based on their challenges and prioritize who you follow up with first (and how) based on the timeframe in which they are looking to find a solution.
100% Digital
Our SoftBANT campaigns are different from many other suppliers who offer BANT lead generation.
As the industry and our audiences evolved how they work over recent years, we did too.
That’s why our SoftBANT lead generation campaigns don’t use telemarketing. Instead, we deliver our campaigns 100% digitally, using our trusted lead generation process to provide traceable leads with relevant BANT intelligence and a digital footprint.
Lead Prioritization
With a SoftBANT lead gen campaign, you can better prioritize your prospects.
We’ll help you decide on the most effective BANT criteria and questions to include. Typically, we encourage our clients to focus on ‘Need’ and ‘Timeline’ BANT questions, combined with our standard audience targeting, to get the most out of their SoftBANT campaigns.
By establishing your leads’ challenges and timeframe for purchasing a new solution, you can prioritize leads that are already in the product evaluation stage versus leads that require further nurture.
Cost-Per-Lead (CPL)
Our Single Touch campaigns help you budget with confidence.
Your dedicated Account Manager will work closely with you to maximize your campaign’s return on investment based on your lead generation goals.
We’ll agree on a fixed CPL with you before your campaign begins, so you’ll know in advance the guaranteed number of leads your budget will generate.
Local Language Campaigns
Our team is experienced in local language lead generation.
With a SoftBANT campaign, you can reach audiences on a single country, multi-country, regional or global level.
Your dedicated Account Manager will recommend the most effective websites from our portfolio of brands, taking language into consideration. Whether your content is in English or local language, we will advise how to best resonate with your target audience.
Getting Started With SoftBANT
Getting started is easy. Your dedicated Account Manager will ask you about your campaign goals, budget, timeframe, available content, and the target audience you want to reach, which includes:
- Job Titles
- Job Functions
- Seniority Levels
- Industries
- Company Size
- Location/Regions
- Content Topics
- Target/Exclusion Lists
We’ll get to know your business, understand your objectives and send you a personalized proposal based on your lead generation goals.
TRUST | TRANSPARENCY | INTEGRITY
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