SoftBANT Lead Generation
What is SoftBANT Lead Generation?
SoftBANT campaigns help you determine whether a lead is a good fit for your product or solution and if they are indicating strong buying signals.
BANT is a sales and marketing lead qualification term that focuses on your prospects’ Budget, Authority, Need, and Timeframe to gain more information about a lead’s potential.
Your SoftBANT lead generation campaign, also known as ‘half BANT’ in the industry, will focus on two of the four BANT criteria.
With SoftBANT leads, you can categorize your prospects based on their challenges and prioritize who you follow up with first (and how) based on the timeframe in which they are looking to find a solution.
Benefits of SoftBANT Lead Generation
100% Digital
Lead Prioritization
Lead Intelligence
Cost-Per-Lead (CPL)
Local Language Campaigns
100% Digital
100% Digital
Our SoftBANT campaigns are different from many other suppliers who offer BANT lead generation.
As the industry and our audiences evolved how they work over recent years, we did too.
That’s why our SoftBANT lead generation campaigns don’t use telemarketing. Instead, we deliver our campaigns 100% digitally, using our trusted lead generation process to provide traceable leads with relevant BANT intelligence and a digital footprint.
Lead Prioritization
Lead Prioritization
With a SoftBANT lead gen campaign, you can better prioritize your prospects.
We’ll help you decide on the most effective BANT criteria and questions to include. Typically, we encourage our clients to focus on ‘Need’ and ‘Timeline’ BANT questions, combined with our standard audience targeting, to get the most out of their SoftBANT campaigns.
By establishing your leads’ challenges and timeframe for purchasing a new solution, you can prioritize leads that are already in the product evaluation stage versus leads that require further nurture.
Lead Intelligence
Lead Intelligence
With SoftBANT lead generation, you’ll gain enhanced intelligence on your leads, helping you understand why your prospects are researching new technology solutions for their business.
By learning more about your prospects’ challenges before they are delivered, you can follow up with more personalized nurture programs.
Creating follow-up communications tailored to the additional insights you’ve uncovered will help fast-track your prospects through their buyer’s journey.
Cost-Per-Lead (CPL)
Cost-Per-Lead (CPL)
Our Single Touch campaigns help you budget with confidence.
Your dedicated Account Manager will work closely with you to maximize your campaign’s return on investment based on your lead generation goals.
We’ll agree on a fixed CPL with you before your campaign begins, so you’ll know in advance the guaranteed number of leads your budget will generate.
Local Language Campaigns
Local Language Campaigns
Our team is experienced in local language lead generation.
With a SoftBANT campaign, you can reach audiences on a single country, multi-country, regional or global level.
Your dedicated Account Manager will recommend the most effective websites from our portfolio of brands, taking language into consideration. Whether your content is in English or local language, we will advise how to best resonate with your target audience.
Getting Started With SoftBANT
Getting started is easy. Your dedicated Account Manager will ask you about your campaign goals, budget, timeframe, available content, and the target audience you want to reach, which includes:
- Job Titles
- Job Functions
- Seniority Levels
- Industries
- Company Size
- Location/Regions
- Content Topics
- Target/Exclusion Lists
We’ll get to know your business, understand your objectives and send you a personalized proposal based on your lead generation goals.
Lead Generation Questions We’re Often Asked
BANT is an acronym that stands for Budget, Authority, Need, and Timeframe. The BANT criterion is a sales qualification framework used to identify more information on your prospects. At Headley Media, we deliver SoftBANT campaigns, also known as Half BANT within the industry, focusing on two of the four BANT criteria. Typically we encourage our clients to focus on the ‘Need’ and ‘Timeline’ BANT questions, combined with our standard audience targeting. In our experience, taking this approach helps our clients get the most out of their SoftBANT campaigns without asking unnecessary questions or putting potential prospects off engaging with their brand.
How do you ask SoftBANT questions?
Our SoftBANT campaigns are delivered 100% digitally. As the industry and our audiences have evolved in how they work over recent years, so have we. We don’t use telemarketing to ask our readers SoftBANT questions. Instead, we ask questions and deliver our campaigns 100% digitally. We use our trusted lead generation process to provide traceable leads with relevant BANT intelligence and a digital footprint.
Why is SoftBANT lead qualification important?
SoftBANT lead qualification, also known as Half BANT within the industry, focuses on two of the four BANT sales criteria. BANT stands for Budget, Authority, Need, and Timeline and is important in helping to determine a prospect’s sales potential. SoftBANT lead generation provides B2B marketing and sales teams with more intelligence on their leads and helps you prioritize leads that are already in the product evaluation stage versus leads that require further nurture.We typically encourage our clients to focus on the ‘Need’ and ‘Timeline’ BANT questions, combined with our standard audience targeting, to get the most out of their SoftBANT campaigns.
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